Rising Demand for Multipacks and Small-Sized Packs Encouraging Growth in the Global Confectionery and Bakery Packaging Market: Technavio Report

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  • The key vendors in the Global Confectionery and Bakery Packaging Market 2015-2019 are Amcor Ltd., Ball Corp., Crown Holdings Inc. and Tetra Pak International SA.

London, 25 November 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Confectionery and Bakery Packaging Market 2015-2019.   One major trend witnessed in the market is the demand for confectionery products has exceeded supply in developing countries. In developing countries, many people have switched from traditional homemade snacks to packaged confectionery products. Many vendors have opened production units in these countries to exploit the cheap labor and raw materials and reduce transportation costs. The Global Confectionery and Bakery Packaging market is expected to grow at a CAGR of 5.26 percent during 2014-2019.

“Consumers like multipacks and small-sized packs because they offer choices, i.e., different flavors of the same type of food product or beverage or the same type of product in several small packs,” says Faisal Ghaus, Vice President of TechNavio Research.

“This preference for small-sized packs affords opportunities for brand switching, as consumers buy products regularly and are not committed to using up large volumes.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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