Motorcycle airbag jacket: Key market research findings
- EMEA dominates the market geographically
- The wired motorcycle airbag jacket segment accounts for a majority of the market’s revenue
- Key vendors – Dainese, Air-Vest, Alpinestars, Helite, and Moto-Air
Technavio’s market research analysts predict the global motorcycle airbag jacket market to grow at a CAGR of over 5% between 2016 and 2020. The demand for motorcycle airbag jackets in the market is spurred by the emergence of a new customer segment, which includes female enthusiasts. According to the Motorcycle Industry Council (MIC), the number of female riders is at an all-time high. Studies show that women are more safety conscious and spend more on protective gear as opposed to men. The global motorcycle airbag jacket market was dominated by EMEA in 2015 with a market share of around 53%. The presence of prominent vendors such as Dainese, Alpinestars, and MOTOAIR in the region, higher disposable incomes, and the popularity of racing sports and increased awareness about road safety are some of the factors that will fuel growth in the motorcycle airbag jacket market in EMEA during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the motorcycle airbag jacket segments based on the technology.
“Partnerships between original equipment manufacturers (OEMs) and manufacturing is an ongoing trend in the market. The world’s first wireless airbag jacket was created by Ducati, the Italian manufacturer of high-performance motorcycles, and Dainese, the Italian manufacturer of protective wear for motorcyclists, mountain biking, and downhill skiing. The Ducati Multistrada D-air comes as standard equipment with a system for wireless communications with D-air Street Ducati and Dainese jackets. Such collaborations fuel R&D investments in airbag technology,” says Siddarth Jaiswal, Lead Analyst, Automotive, Technavio Research.
During 2015, the cord segment accounted for around 80% of the market to become the dominant shareholder in the worldwide motorcycle airbag jacket market. The majority of the suppliers in the airbag jacket technology market offer products that are operated with the help of a cord. This segment of the market is flourishing primarily due to its easy availability and affordable pricing when compared to wireless motorcycle airbag jackets.The corded airbag jacket market is expected to account for almost $47 million by the end of the forecast period.
Dainese, Air-Vest, Alpinestars, Helite, and Moto-Air are the key vendors in the global motorcycle airbag jacket market. The global motorcycle airbag jacket market is highly consolidated and will be dominated by Italy’s biggest manufacturers of motorcycle-riding safety gear.
A more detailed analysis is available in the Technavio report, Global Motorcycle Airbag Jacket Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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