London, 24 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Still Images Market 2015-2019, which is expected to grow at a CAGR of 7.01 percent and 4.91 percent in terms of revenue and unit shipments, respectively, during the forecast period of 2014-2019.
Digital marketing and online retailing heavily rely on still images, as visual content plays a key role in increasing brand awareness and accelerating brand growth. The explosive growth of the internet and social media platforms has led to the creation of various small-scale enterprises that have business models completely based on the internet and social networks. This has resulted in increased demand for royalty-free still images that are more engaging and able to attract and retain customer interest.
“Consumers are increasingly becoming part of the still images strategy, as they are able to play a role in creating still images,” says Faisal Ghaus, Vice President of TechNavio.
“It is one of the most beneficial ways to enhance the consumer experience and influence their purchase decisions and helps to strengthen relationships with consumers.”
Key Market Drivers
- Growth in Popularity of Social Media
- Innovations in Business Models
- Increased Number of Partnerships
- Advances in Mobile Technology
Key Market Trends
- Decline in Returns per Image
- Growth of Microstock Photography
- Rise in User-generated Content
- Growth in Use of Visual Trends
Key Market Vendors
- Corbis Corp.
- Fotolia LLC
- Getty Images Inc.
- Shutterstock Inc.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
