London, 2 July 2015: Technavio, the independent tech-focused global research firm, has published a report on the antivirus software market in Latin America 2015-2019, which is expected to grow at a CAGR of 7.78% during the forecast period of 2014-2019.
Growing security threat to personal devices is a major factor that bolsters growth in this market. Recent advances made in the field of technology have increased the instances of security attacks on personal and business devices. To combat the increasing instances of security attacks, many consumers are now relying on antivirus software solutions. Also, the increase in compliance of many enterprises with the Data Protection Act in this region augments the demand for antivirus software in Latin America.
“Enterprises are increasingly adopting SaaS-based solutions because of the benefits associated with these solutions, which include availability of pay-per-use models and instant access. SaaS-based security solutions automatically update the product, thus, enabling it to respond to the latest security threats,” says Faisal Ghaus, Vice President of Technavio.
“The growing demand for SaaS-based solutions has outpaced demand for traditional security solutions. Hence, an increase in the demand for SaaS-based solutions is expected to contribute to the growth of the market during the forecast period.”
Key Market Drivers:
- Growing Dependency on Internet.
- Increase in Cybercrime.
- Increased Use of Mobile Devices.
- Rise in Awareness among End-Users.
Key Market Trends:
- Popularity of SaaS-based Security Solutions.
- Increased Adoption of BYOD.
- Advances in Technology.
- Increased Market Consolidation.
Key Market Vendors:
- Avast Software s.r.o.
- ESET spol. s.r.o.
- Kaspersky Lab ZAO
- Microsoft Corp.
- Symantec Corp.
https://www.technavio.com/%3Cp%3ETo%20define%20the%20market%20circumstanc…
