- The key vendors in the global personal lubricants market 2015-2019 are Astroglide, K-Y Jelly, Trigg Laboratories, Topco Sales and Church & Dwight.
London, 05 August 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global personal lubricants market 2015-2019. Rise of organic products is one of the key trends upcoming in this market. Organics lubricants are free of petrochemicals, parabens, glycerin and animal products. Over 95% of organic personal lubricants provide a safe and healthy alternative to conventional personal lubricants. The personal lubricants market 2015-2019 is expected to grow at a CAGR of 7.1% during the forecast period of 2014-2019.
The younger generation is becoming aware of personal lubricants and other sexual wellness products because they are more independent and open to experimentation. Manufacturers are looking to ride this wave of change and help in changing the society’s mindset through marketing strategies.
“With a buying power $790 billion in the US alone, LGBT individuals have been recognized as a potential target market for sexual wellness products, especially personal lubricants,” says Faisal Ghaus, Vice President of Technavio Research.
“K-Y was one of the first brands to address the LGBT segment with a TV ad that came out in September 2011 followed by several other companies like Gun Oil and, most recently, Trojan.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
