Rise in demand for wearable technology will help global sex toys market to cross $29 billion by 2020

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This market research report offers a comprehensive analysis of the global sex toys market by product (vibrators, rubber penises, cock rings, and others) and by geography (the Americas, APAC, and EMEA). Key vendors in this market are Ansell Healthcare, Doc Johnson, BMS Factory, LELO, and Luvu Brands.

Technavio’s market research analysts estimate the global sex toys market, to grow at a CAGR of around 7% between 2016 and 2020. Vibrators, cock rings, and essential oils are among the most ordered and used items. An increase in openness, drive for excitement and adventure, passion for quirky products and accessories, and heightened desire for experimentation are driving the demand for sex toys across the globe. APAC accounts for 45% of the overall market share, owing to the rising government support, changing regulations, and increased inclination to achieve heightened sexual experiences.

The new market research report from Technavio provides a breakdown and analysis of the sex toys segments by technology.

“One of the latest technologies gaining traction in this market is the wearable technology among sex toys. Several remote-controlled wearable sex gadgets are available in the market. These gadgets provide vibrations and thus enhance sexual pleasure. For instance, wearable smart vibrators can be controlled by Android & iPhone,” says Amber Chourasia, Lead Analyst, Lab Automation and Health and Wellness, Technavio Research

Vibrators dominate the global sex toys market, and expected to generate revenues of $7 billion by 2020. Since the number of vendors in this market segment has increased exponentially, the range and availability of vibrators have also increased. Furthermore, with the rising demand for external vibrators like the Jimmyjane Hello Touch vibrator, the demand for vibrators will have a positive outlook until 2020.

The key vendors in the global sex toys market are Ansell Healthcare, Doc Johnson, BMS Factory, LELO, and Luvu Brands. This market is extremely fragmented due to the presence of various vendors that deal in various niche segments. The vendors in this market compete in terms of price, quality, innovation, features, services, reputation, distribution, and promotion to gain maximum market prominence during the forecast period.

A more detailed analysis is available in the Technavio report, Global Sex Toys Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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