Rise in demand for electric appliances to boost sales of hand blenders globally through 2020

Renewable energy

 

This global market research report presents a comprehensive analysis of the key drivers, challenges, and upcoming trends that influence market growth. It also includes a detailed segmentation of the global hand blender market by geography (EMEA, Americas, and ROW). The leading vendors analyzed in this market study are Braun, Breville, Cuisinart, and Philips.

Technavio has released a new market research report on the global hand blender market, which is expected to grow at a CAGR of around 7% between 2016 and 2020. The improved functionality and performance of hand blenders are the primary growth drivers for this market. Additionally, factors such as advances in technology have resulted in the development of advanced and automated hand blenders, which in turn will foster its demand during the predicted period. EMEA is the dominant region in the global hand blender market, accounting for 56% of eth total market share. Much of this region’s growth comes from the rise in culinary interests and the rising demand for portable kitchen appliances.

The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.

The increase in the adoption of electric and technologically advanced products is visible in developing markets, especially in the higher-income segments. As the number of working members in families rise, people are increasingly opting for time-saving electric appliances for their kitchen. Moreover, surge in e-commerce in these emerging economies is also boosting the sales of consumer and electric appliances such as hand blenders,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.

Hand blenders are typically quiet, lightweight, and easy to operate. They come with various types of attachments for grating, chopping, and pureeing. They also come with different speeds and detachable shafts.  They are small in size and, therefore, can be used to blend items within bowls or jars. This makes them different from traditional blenders wherein all the ingredients have to be combined in the mixing bowl. The compact size also enables them to fit easily in a drawer or mount on a wall, and they are easy to clean. These factors improve the performance and functionality of hand blenders, which in turn is creating demand among end-users. This demand is expected to contribute revenue to the global hand blender market during the forecast period.

The key vendors in the global hand blender market include Braun, Breville, Cuisinart, and Philips. This market is characterized by the presence of well diversified international and regional vendors. However, as international players are increasing their footprint, regional vendors are finding it difficult to compete with them, especially in terms of product quality, technology, and price.

A more detailed analysis is available in the Technavio report, Global Hand Blender Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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