- The key vendors in the Global Baby Hygiene Products Market 2015-2019 are Johnson & Johnson Ltd., Kimberly-Clark Corp., Procter & Gamble Co. (P&G) and Unicharm Corp.
London, 18 March 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Baby Hygiene Products Market 2015-2019. Increased investment in R&D is one major trend upcoming in this market. The market is witnessing several innovations leading to improved performance and efficiency of hygiene products for babies. Investments are aimed at improving efficiency of the product and its safe usage. Vendors are devising a variety of baby hygiene products depending on skin types and age. For instance, Johnson & Johnson remains committed to investing in R&D with the aim of delivering high quality and innovative products. The Global Baby Hygiene Products market is expected to grow at a CAGR of 6.62 percent in terms of revenue, during the period 2014-2019.
With increase in health concerns of a baby, end-users have started to research the market and its products. Increased penetration of the internet in developing countries has provided end-users with ample depth of the market and products’ availability. There are online forums where parents consult doctors and seek advice.
Vendors such as Johnson & Johnson, P&G, and Unicharm dominate the Global Baby Care market. These vendors are working upon marketing activities to increase their visibility. They are also concentrating on new product development and customization of products for Indian, Chinese, and Nigerian customers.
“Vendors are strategizing by enhancing trust among consumers. For instance, the Consumer Business segment of Johnson & Johnson witnessed progress in supply of OTC products in the US,” says Faisal Ghaus, Vice President of Technavio Research.
“Tylenol and Motrin were number one and number two product SKUs in both the pediatric and adult pain product categories in the US. The company also identified specific consumer need states and 12 major brands including Neutrogena, Listerine, and Johnson’s Baby that would drive the growth of the market in the US during the forecast period.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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