- The key vendors in the Global Baby Bath Products Market 2015-2019 are Fisher-Price Inc., Johnson & Johnson Ltd. and Mamas & Papas Ltd.
London, 31 March 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Baby Bath Products Market 2015-2019. One key trend upcoming is increased product improvement initiatives. The market is witnessing rising R&D investment, which is leading to several innovations that improve the performance and efficiency of baby bath products. Vendors are developing a wide range of baby bath products based on skin type, age, and preferences. The Global Baby Bath Products market is expected to grow significantly at a CAGR of 5.27 percent in terms of revenue during the period 2014-2019.

The health benefits of baby care products along with their convenience and availability in organic forms have fueled demand. The major reasons behind the high growth in such countries are increased per capita income, increased awareness about baby hygiene and care, decreased mortality rates, and increased expenditure on baby healthcare products.
Baby soaps, shampoos, and bathtubs are some of the extensively used products when bathing infants. Mild soaps or neutral cleansers with gentle pH content are preferred when choosing bath products for infants.
“Vendors are implementing strategies to enhance the trust in their brands among consumers. For instance, the Consumer Business segment of Johnson & Johnson witnessed progress in the supply of OTC products in the US,” says Faisal Ghaus, Vice President of Technavio Research.
“Other vendors are also trying to restore consumers’ faith in their products by taking effective and appropriate measures. This trend is expected to continue during the forecast period.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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