According to the latest market research study by Technavio, the global RTD green tea market is expected to grow at a CAGR of close to 5% during the forecast period 2017 to 2021.
This report by Technavio provides an in-depth analysis of the global RTD green tea market regarding revenue and emerging market trends. The report also a competitive vendor analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the container type
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The top three revenue contributing container segments are discussed below:
Global RTD green tea market by packaging in plastic bottles: The packaging of RTD green tea in plastic bottles is the most preferred packing across the globe because of the benefits associated with it. Plastic bottles are resistant to rough handlings and chemicals, thereby protecting the contents inside. They are easy to mold into a wide variety of bottle shapes, thereby improving their appearance and utility.
“Plastic bottles are widely employed for the packing of RTD green tea as beverage suppliers or bottlers have started using polyethylene terephthalate. Use of PET has driven the saleability of the product. Moreover, lightweight nature of plastic bottles renders the benefit of less energy utilization and also reduces the cost involved in transportation” says Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages.
Global RTD green tea market by packaging in cans: Can make an attractive choice due to their ease of recyclability, which is expected to drive growth in the market. RTD green tea suppliers are taking deliberate steps to increase the saleability factor of the product, and one such step is improving the appearance of the product container. Studies and researchers have proved in the past that younger population are more attracted to cans as they are believed to give a trendy look.
Global RTD green tea market by packaging in other containers: The others segment includes RTD green tea packed in glass bottles, tetra packs, sachets, pouches, and others. Longer duration of storability in bottles and 100% recyclability feature of glass bottles and tetra packs plays major selection criteria for packaging. Glass bottles are mostly preferred when a larger quantity of RTD green tea is to be packed, whereas tetra packs are usually meant for packing small quantity of RTD green tea.
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The top vendors operating in the global RTD green tea market are:
- Associated British Foods
- THE COCA-COLA COMPANY
- Ito En
- Tingyi
- Unilever
The other prominent vendors in the market include AriZona Beverages, DR PEPPER SNAPPLE GROUP (DPS), Hangzhou Wahaha Group, International Beverage, and Sweet Leaf Tea Company.
A more detailed analysis is available in the Technavio market research report titled, ‘Global RTD Green Tea Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Flavored Powder Drinks Market 2017-2021
- Global Carbonated Ready to Drink Tea Market 2017-2021
- Global Probiotic Drinks Market 2016-2020
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