Quick Service Restaurant: Key Research Findings
- Popularity of fast casual restaurants to augment growth in the market.
- Advent of low-fat food products, such as McDonald’s Go-Gurt, McDonald’s Premium Grilled Chicken Classic Sandwich, and Burger King’s BK Veggie Burger to drive market growth.
Technavio has added a new report on the quick service restaurant market in the US 2015-2019, to its food and retail portfolio. Analysts estimate that the market will grow at a rate of close to 3% till 2019.
The new research report from Technavio discusses in detail the key drivers and trends responsible for growth, as well as the segments with the maximum growth potential.
“Fast casual restaurants are a combination of quick service restaurants and casual dining restaurants. They serve fresh and healthy food to consumers and are a subset of the quick service restaurants segments. Despite the high prices of food products in such restaurants, increasing health consciousness among consumers will drive the demand for healthy food in this region,” says Sriram Mohan, Lead Analyst, Food and Retail, Technavio Research.
Statistics indicates that the consumers in the US tend to snack between meals and, therefore, are consuming food and beverages all throughout the day. This has resulted in the widespread prevalence of obesity in the US. In recent times, the shift in consumers’ preference towards healthier options has forced enterprises to launch low-fat food products. Low-fat options help to deal with the problem of obesity, which is prevalent in the US.
Fast Casual Dining Restaurant Market in US
Source: Technavio Research
A segment to look out for is the fast casual restaurants segment, which analysts predict is going to grow due to the availability of healthy food products. The leading companies in the quick service restaurant market in the US are Burger King, McDonalds, Starbucks, Subway, Wendy’s, and Yum! Brands.
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