Software license management: Key market research findings
- EMEA dominates the market geographically
- Cloud-based segment accounts for a majority of the market’s revenue
- Key vendors – Flexera Software, Reprise Software, SafeNet, Snow Software, and Wibu Systems
Technavio’s market research analysts predict the global software license management market to grow at a CAGR of almost 9% between 2016 and 2020. The growth of the market is stimulated by the increasing frequency of license compliance audits. It is mandatory to comply with software licensing mandates as non-adherence can cause heavy penalties. As a result, IT executives are forced to adopt software license management solutions. In 2015, EMEA dominated the global software license management market by accounting for more than 45% of the overall market space. Factors such as increasing compliance toward software licensing and heavy fines related to piracy are expected to contribute to the growth of the software licensing market in EMEA during the forecast period.
The new market research report from presents a breakdown and analysis of the software license management segments based on the deployment model.
“The market is currently witnessing an increase in the virtualization of desktops. Virtualization maximizes the capabilities of a PC or server and helps organizations minimize costs associated with the IT infrastructure and management. Virtual machines within enterprises enable software vendors to license and control their applications within any virtual environment critical to business growth and durability,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research.
The cloud-based software license management segment held a share of more than 40% in 2015 to become the primary revenue generator in the software license management market globally. Factors such as predictable expense, low IT personnel costs, free upgrade as part of subscription or support fee are encouraging the adoption of cloud-based software license management. The increasing preference for cheap but effective licensing methods is expected to drive the growth of this segment in the coming years.
The key vendors in the global software license management market include Flexera Software, Reprise Software, SafeNet, Snow Software, and Wibu Systems. The global software license management market is fragmented due to the presence of top vendors like SafeNet and Flexera Software. This market has great potential for growth and provides a number of strategic opportunities for the software license vendors. The smaller vendors are also gaining market shares by differentiating themselves in terms of pricing and features. The large vendors are adopting the M&A strategy to improve their market presence and expand their geographical reach. As a result, these companies have ample opportunities to enter new markets and acquire advanced technologies.
A more detailed analysis is available in the Technavio report, Global Software License Management Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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