Shower trays: Key market research findings
- Need for optimizing time and space in bathrooms drives the market
- Acrylic segment is the dominant shareholder in the market
- Key vendors—Duravit, Huppe, Kohler, and Porcelanosa
Technavio’s market research analysts estimate the global shower trays market to grow at a CAGR of almost 11% between 2016 and 2020. The increasing need to optimize time and space in the bathroom is the driving force behind the market’s growth. Shower enclosures enable efficient utilization of time and space in bathrooms, especially in smaller bathrooms and houses with many occupants. Shower enclosures consist of shower tray, shower door, and a side panel that prevents spilling of water over the bathroom floor. At present, EMEA accounts for over 47% of the total market share to dominate the global shower trays market. However, the market in the region is near saturation and is expected to show steady growth during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the shower trays segment by product type.
“Product innovation is an ongoing trend in the shower trays market across the globe. Homeowners are developing an increasing preference for modern sanitary ware owing to their rising popularity and aesthetic appeal. As a result, shower tray manufacturers are emphasizing on the development of innovative products to maintain their market share. For instance, Glass 1989, an Italy-based bathtub manufacturer, announced a new shower tray named RUG. This tray has a soft-touch finish and features a non-slip anti-mold and anti-bacteria coating to ensure maximum safety and optimal hygiene, and is compatible with a wide variety of bathroom settings,” says Soumya Mutsuddi, Lead Analyst, Heavy Industry, Technavio Research.
In 2015, the acrylic segment dominated the global shower trays market by accounting for over 48% of the market share. Reduced installation cost and time and its waterproof nature are some of the factors responsible for the popularity of this segment. From the manufacturer’s perspective, acrylic shower trays are inexpensive and not labor-intensive. However, the brittle nature and susceptibility to leaks are likely to affect the growth of this segment over the next four years.
The key vendors in the global shower trays market are Duravit, Huppe, Kohler, and Porcelanosa. To gain maximum market shares, the vendors in the shower trays market are investing in designing, planning, developing, branding, expanding existing facilities, and acquiring new players in the market. Technological innovations and creativity play a significant role in driving the prospects for market growth until 2020.
A more detailed analysis is available in the Technavio report, Global Shower Trays Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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