London, 17 November 2014 – TechNavio has announced the publication of its market research report on the Global Pregnancy Detection Card Market, which is expected to grow at a CAGR of 2.43 percent from 2014-2018.
While the market is facing severe challenges in the form of concerns over test accuracy and general preference for clinical tests, changing attitudes towards family planning and major price drops of products are expected to exert a positive force on market growth.
“Manufacturers of pregnancy detection cards are seeing intense competition in an already fragmented market, which is forcing them to lower prices and compromise on margins to sustain growth,” says Faisal Ghaus, Vice President of TechNavio.
“Competition from local brands is also intensifying. In addition, a lack of product differentiation is leading to commoditization of pregnancy detection cards. To combat this challenge, vendors will have to stabilize manufacturing costs and sell higher volumes to sustain profitability.”
Even so, pregnancy detection cards will continue to see major competition from more advanced and accurate pregnancy tests, such as midstream format tests.
“While this format functions similarly and has the same level of sensitivity, constant product innovation, marketing, and value-added benefits have elevated midstream tests in preference for consumers, and manufacturers of cards will face major challenges carving out a decent market share in the face of more advanced technology,” says Ghaus.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Economic Recovery
- For a full detailed list, view our report.
Market Challenges:
- Qualms Regarding Accuracy
- For a full detailed list, view our report.
Market Trends:
- Downward Pricing Pressures
- For a full detailed list, view our report.
Key Vendors:
- Alere Inc.
- Quidel Corp
- Sekisui Diagnostics LLC
Other Prominent Vendors:
- AccuBio Tech
- Biotron Diagnostics
- Cen-Med Enterprises
https://www.technavio.com/%3Cp%3E%C2%A0%3C/p%3E%3Cp%3E%3Ca%20href%3D%22ht…
