Presenting an In-depth Analysis and Growth Prospects of the Global Pet Dietary Supplements Market by Technavio

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According to the latest market research study released by Technavio, the global pet dietary supplements market is expected to grow at a CAGR of more than 5% during the forecast period 2016-2020.

This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

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Technavio research analysts categorize the global pet dietary supplements market based on pet type:

Global pet dietary supplements market share by pet type 2015

Dogs

45.3%

Cats

36.0%

Horses

15.1%

Others

03.6%

                                                        Source: Technavio

The top three revenue contributing segments by pet type are discussed below:

Global dogs’ dietary supplements market

Veterinarians suggest dog dietary supplements because dogs typically have an average life expectancy of 10-12 years and tend to develop arthritis as they age. Other concerns such as skeletal system, joint health, digestion, hair loss, and immune system can be dealt and maintained by supplementary products. “A substance called probiotics is beneficial to prevent gastrointestinal problems in pets. Pets that are aging must be supplemented with products that contain antioxidants to counteract cognitive dysfunctions. Pet owners must prefer natural or organic products as a better source of nutrition”, says Arushi Thakur, an industry expert at Technavio for research on pet supplies.

Fatty acids reduce shedding of hair and improve the shine of pets’ coats. Inflammatory skin responses in dogs can be controlled by supplementing them with omega-3 fatty acids that contain high amounts of EPA and DHA. Products such as Natural Pet Skin Wellness, Nordic Naturals Omega-3 Soft Gels, Only Natural Pet Brewer’s Yeast and Garlic, and Only Natural Pet Omega 3-6-9 helps to maintain the health of skin and coat of dogs.

Global cats’ dietary supplements market

Cats are prone to health issues such as dermatitis or gastrointestinal problems, which can be treated and prevented by dietary supplements that contain fatty acids and digestive enzymes. Fish oil supplements containing fatty acids are given to cats with dull hair, dermatitis, and dry skin. Products such as TerraMax Pro’s Premium Omega-3 Fish Oil and Welactin Feline are some of the dietary supplements available to improve cats’ coat. Cats having gastrointestinal issues or weight loss issues are generally prescribed probiotics and digestive enzymes.  Aging cats often get osteoarthritis, which can be treated by providing supplements containing glucosamine and chondroitin sulfate. In Clover Spry Soft Chews for Cats, NaturVet Hip & Joint Plus Soft Chews, and Vetri-Science Glyco-Flex are supplements available for joint health.

Global horses’ dietary supplements market

Mixture of vitamins and minerals are prepared as supplements for horses. These supplements include enzymes, amino acids, metabolites, chestnut seed extracts, and herbs and other botanicals. The products can be in the form of granules, powders, paste, liquids, and tablets. Some of the supplementary products for horses are Welactin Equine, Cosequin, and Proviable that help in maintaining joint health, skin and coat health, and digestive health. To control gastric ulcers, veterinarians prescribe supplements that contain probiotics and prebiotics. These ingredients help promote healthy gastrointestinal tract and reduce the chances of developing gas, diarrhea, colic, and laminitis. They also help in improving the feed efficiency and health of the immune system in horses. Probios Probiotic Horse Treats, EQUUS Psyllium Pellets, Wendals Herbs Garlic Granules, Probios Feed Granules, and Probios Horse Soft Chews are some of the supplements available in the market to aid digestion in horses. Supplements are also available for maintaining hoof health and to calm horses. Iron, vitamins, and mineral supplements are also provided to horses to build their strength and flexibility. MareMagic, Vita Flex Vision Pellets, AniMed Via Calm, and OralX Divine Equine Daily Pellets are some of the supplements available for calming horses.

The top leading vendors operating in the global pet dietary supplements market are:

  • Bayer
  • Beaphar
  • Nutramax Laboratories
  • Nutri-Pet Research
  • Only Natural Pet

Other prominent vendors in the market include Ark Naturals, Ayurvet, Kemin Industries, Merial, and NaturVet.

A more detailed analysis is available in the Technavio report titled, ‘Global Pet Dietary Supplements Market’. Technavio also customizes reports by other regions and specific segments upon request.

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