London, 15 October 2015: Technavio, the independent tech-focused global research firm, has published a report on the Whey protein market in the US 2015-2019, which is predicted to grow at a CAGR of 5.42% during the forecast period of 2014-2019.
The market is shifting from low-end protein products to high-end protein products, which, in turn, is fueling the whey protein market in the US. The primary reason driving the market is the growing demand for infant formula. The market for whey protein ingredients is growing because of increasing demand for infant formula and baby foods containing whey protein, which are considered to be a nutritional substitute for breast milk.
“Several new plant-based protein ingredients, such as pea, rice, canola, and potato-based protein ingredients are gaining traction in this market,” says Faisal Ghaus, Vice President of Technavio.
“The demand for soy and wheat proteins in the market is also increasing rapidly, owing to the rise in vegetarianism among consumers who are opting for plant-based ingredients rather than animal-based ingredients.”
Key Market Drivers
- Growing number of working mothers
- Health, wellness, and changing lifestyles
- Enhanced digestibility of whey proteins
- Growth of e-commerce sector
Key Market Trends
- Growing preference for plant protein ingredients
- Increase in promotional and marketing initiatives
- Use of whey protein ingredients in cancer-preventing compounds
- Growing use of whey proteins in sports nutrition and weight management
Key Market Vendors
- Cargill
- Davisco Foods International
- Erie Foods International
- Grande Custom Ingredients Group
- Hilmar Cheese Company
- Omega Protein
- Weider Global Nutrition
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Whey protein market in the US 2015-2019, please send an e-mail to media@TechNavio.com.
Follow us on Twitter @ Technavio
Like us on Facebook
Follow us LinkedIn
Connect with us on Google+
