Smart education in the US: Key market research findings
- Digital pedagogy propels market growth
- Higher education segment accounts for a majority of the market’s revenue
- Key vendors – Adobe Systems, Apple, Microsoft, and SMART Technologies
Technavio’s market research analysts predict the smart education market in the US to grow at a CAGR of almost 14% between 2016 and 2020. The growth of this market is fostered by the preference for digital pedagogy. Digital pedagogy features modern teaching and learning approaches, including customized approaches, intellectual engagement, and connectedness in a global collaborative learning environment. With the help of smart education tools, teachers can engage students in actively building and applying a rich learning experience in purposeful and meaningful ways. It works in combination with smart hardware, software, and services and acts as the foundation for teachers to understand how students work and learn in a digital, connected environment.
The new market research report from Technavio presents a breakdown and analysis of the smart education segments based on the end-user.
“The emergence of mobile learning is a trend that will play a key role in the growth of the market during the forecast period. Mobile learning methodology is replacing traditional models of learning due to its usefulness. Many educational institutions have started encouraging students to bring their smartphones and tablets to classes while some institutions are providing these devices. Several applications are now available that can help in imparting lessons on various subjects,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
By 2020, the higher educational institutions segment will account for almost 63% of the overall market revenue to become the key revenue generating vertical of the smart education market in the US. The growth of this segment is fueled by the improvement in educational infrastructure and growing interest in digital resources, which is resulting in the customization of learning and assessment processes. The use of smart products and services allows students to polish their skills continuously and prepare to meet the changing dynamics of the job market.
The key vendors in the smart education market in the US include Adobe Systems, Apple, Microsoft, and SMART Technologies. The market is growing rapidly and is exhibiting potential to sustain this momentum during the forecast period. The country has taken several steps to standardize and digitize its education sector. For example, it initiated the Digital Playbook initiative in 2012 to encourage the use of technology for learning purposes. Such initiatives by the government are favorable to the market.
A more detailed analysis is available in the Technavio report, Smart Education Market in the US 2016-2020.
