Cheese: Key market research findings
- Europe dominates the market geographically
- Italian cheese accounts for a majority of the market’s revenue
- Key vendors – Arla Foods, Bongrain, Fonterra, Friesland Campina, and Groupe Lactalis
Technavio’s market research analysts predict the global market for cheese to grow at a CAGR of more than 4% between 2016 and 2020. The demand for cheese spurs from innovations in the packaging industry. New packaging designs that allow the display of nutritional information help consumers to make informed purchasing decisions. The pan-ready pouches of cheese for food services offer greater convenience. These pre-portioned pouches are designed to be emptied or placed directly into a standard food service pan. In 2015, the global cheese market was dominated by Europe with a market share of around 47%. Factors such as innovation in terms of unique packaging and novel culinary applications are expected to reflect positively on the growth of the cheese market in Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of cheese segments based on the type.
“Of late, there has been an upsurge in the demand for natural and unprocessed cheese in the market. Unprocessed cheese is considered to be healthier than the processed varieties. Greater awareness among consumers regarding the ingredients and constituents in the foods they consume is triggering a rise in the demand for organic cheese that is made from organic milk and is free from growth hormones and antibiotics. Health concerns have also pushed up the demand for reduced-salt and reduced-fat cheese varieties,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
The Italian cheese segment held more than 40% of the overall market revenue to become the dominant shareholder in the global market for cheese. Italy is one of the most productive regions for cheese, with over 300 varieties being produced here. Italian cheese is protected under the Protected Designation of Origin under the EU’s law. Some popular varieties of Italian cheese include Ricotta, Mozzarella di Bufala, Asiago, Burrata, Caciocavallo, Fontina, Grana Padano, Gorgonzola, and Monte Veronese.
The key vendors in the global cheese market include Arla Foods, Bongrain, Fonterra, Friesland Campina, and Groupe Lactalis. The global cheese market has a large number of vendors manufacturing a variety of cheese. The market is highly competitive, with vendors competing on the basis of product differentiation, portfolios, and pricing. Many vendors are looking forward to expanding their businesses in emerging markets, especially in APAC. With rising competition, the market is witnessing increased consolidation. Also, the influx of private labels in the market is rising.
A more detailed analysis is available in the Technavio report, Global Cheese Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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