- A new Technavio report offers English language learning market in China by end-users (pre K-12 and adults). This report includes an analysis of the latest trends and an overview of the market scenario in the APAC region. This report also outlines the key players in the market like Disney, EF Education First, Global Education and Technology Group, New Oriental Education and Technology Group, and Wall Street English.
Technavio has released updated information on the English learning market, with the publication of its new report, English language training market in China 2015-2019. Previous offerings in this segment include a report on the global digital English language learning market 2015-2019 (January 2015).
The market for English learning in China is expected to grow at a rate of close to 19% for the next four years. Globally, the APAC region leads the demand for English language learning, and its high demand is due to the increasing aspiration of people to learn English in this area. This market is expected to reach close to 34 billion USD by 2019.
“A lot of newly formed start-ups are engaging in China’s online education market. Their focus is primarily on preschool education, foreign language training and K-12. Preschool education takes up around 57% of the market. New Oriental, Rise and Disney are the key players in the preschool market,” says Navin Rajendra, Lead Analyst, Energy and Education, Technavio Research.
A key trend observed in this market is the rise in the establishment of English language learning centres across China. These centres help pre K-12 students in building a foundation for further formal or independent education. Courses offered by these centres help outbound students in preparing for examinations like SAT and TOEFL.
The market for English learning is highly fragmented and is influenced heavily by the presence of many local and international vendors. Key vendors in this market are EF Education First, Disney Consumer Products, Wall Street English, Global Education and Technology Group, and New Oriental Education and Technology Group. Companies such as EF Education First, Disney Consumer Products, and New Oriental Education and Technology Group are well-known for providing online training and together account for approximately 25% of the total revenue.
Source: Technavio 2015
This report includes an in-depth analysis and market shares and sizes of the sub-segments. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. There are many key drivers, challenges, and trends that are discussed in detail.
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