This market research report includes a detailed segmentation of the global cricket equipment market by product type (cricket bats, cricket balls, cricket protective gear, and others), by distribution channel (specialty and sports shops, department and discount stores, online stores, and others), and by geography (Americas, APAC, Europe, and MEA). The key vendors analyzed in this market study are Adidas, Gunn & Moore, Sanspareils Greenlands, Dunlop Slazenger, and Sareen Sports.
Technavio has released a new market research report on the global cricket equipment market, which is expected to grow at a CAGR of 3% between 2016 and 2020. Of late, the use of integrated sensors in certain cricket equipment, which are capable of measuring the athlete’s performance and their environmental conditions, is augmenting the demand for the advanced cricket equipment. Moreover, increase in the organization of cricket matches and leagues has led to the booming sales of cricket equipment worldwide. APAC accounts for 65% of the overall market share, owing to the growing popularity of ball sports, especially Twenty20 in the region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Owing to the rise in environmental concerns, there is a growing demand for eco-friendly products worldwide. This has led cricket equipment manufacturers to replace the traditional leather, synthetic rubber, polyurethane, nylon, and other synthetic materials with organic cotton, water-based adhesives, and recycled plastic materials in their manufacturing process. The newly developed and advanced non-toxic, green material called thermoplastic elastomer is being increasingly used in different kinds of sports equipment. For instance, aluminum cricket bat, which is machine-made, low weigh and is made using recycled aluminium,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
Cricket bats dominate the global cricket equipment market, occupying around 54% of the total market share. Recent innovations in the development of cricket bats is a major factor that will impel this market segment’s revenue-generating capacity until 2020. This segment was closely followed by the cricket balls segment, which is anticipated to be the fastest growing market segment due to its high replacement rate.
The key players in the global cricket equipment market include Adidas, Gunn & Moore, Sanspareils Greenlands, Dunlop Slazenger, and Sareen Sports. This market is competitive and is dominated by a few leading international players. Factors like product innovations and celebrity endorsements will help to differentiate different products in this market.
A more detailed analysis is available in the Technavio report, Global Cricket Equipment Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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