London, 03 September 2014 – TechNavio, a global tech-focused research firm has expanded its research library with a new report on the Global Indoor LBS Market 2014-2018.
About Location Based Services (LBS)
Indoor LBS is dependent on LAN-based spatial technology for positioning an object or person. It enables the delivery of the desired content to the customer on his/her smartphone at the most appropriate time. The latest report by TechNavio highlights efforts of various brands, which are moving towards providing a highly personalized end-user experience to customers, thus driving the market forward.
According to the report, the Global Indoor LBS Market is expected to grow at a CAGR of 49.42 percent during the forecast period of 2014-2018. It focuses on in-depth, context-aware computing, which allows applications to be aware of user location data with respect to the position of real world objects. Some of the key vendors operating in the market include:
- Apple Inc.
- Google Inc.
- HERE
- Micello Inc.
- Shopkick Inc.
- TeleCommunication Systems Inc.
The new TechNavio report emphasizes augmented reality platforms like GoldRun and customer engagement platforms such as Screenscape, whose unique user interfaces changed customer relationship with brands.
“The indoor LBS space is witnessing huge participation from a wide variety of players, especially start-ups that are leading innovation. A key player in the market is Estimote, the start-up that makes beacons that interact with customers when they enter a retail venue or store. The company is striving to provide an enhanced consumer experience through technologies such as store analytics, proximity marketing, indoor navigation, and contactless payments,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
- Market segmentation, size and forecast through 2018
- Key Geographies and Customer Segments
- Market Growth Drivers
- Market Challenges
- Market Trends
- Key Buying Criteria
- Key Vendors
https://www.technavio.com/%3Cp%3ETechNavio%20currently%20has%20more%20tha…
