Interactive whiteboard: Key market research findings
- Gamification of online learning spurs market growth
- Pre K-12 segment accounts for a majority of the market’s revenue
- Key vendors – BenQ, Hitachi, Samsung, Seiko Epson, and Smart Technologies
Technavio’s market research analysts predict the interactive whiteboard (IWB) market in Europe to grow at a CAGR of around 15% between 2016 and 2020. The growth of this market can be accredited to the increasing application of IWB in online learning. IWBs have gained popularity in traditional classrooms as they allow educators to create a more interactive learning environment using touchscreens and projectors. In an online learning environment, this software can mimic the experience of an IWB, thus, allowing students to understand a topic better through virtual field trips, interactive exercises, practice assignments, and real-time feedback from the instructor. Many free versions of online IWBs allow up to ten attendees to participate in a live class session.
The new market research report from Technavio presents a breakdown and analysis of the IWB segments based on the end-user.
“Gamification of learning is an upcoming trend in the current market. It is considered as a powerful tool to engage students, develop creative skills, and drive innovation. In Europe, gamification is gaining acceptance as an essential element in the education sector as it can facilitate learning by engaging students in effective educational games,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
By 2020, the pre-K-12 segment will account for almost 67% of the overall market revenue to continue its dominance as the key revenue generating vertical in the IWB market in Europe. The increasing adoption of IWBs in schools can be accredited to the popularity of blended learning as the most preferred form of e-learning in the pre-K-12 segment. Investment initiatives by various central and state governments in Europe are increasing the awareness of IWBs. Initiatives taken by governments of countries such as Hungary and Poland is also contributing to the widespread adoption of IWBs.
The key vendors in the IWB market in Europe include BenQ, Hitachi, Samsung, Seiko Epson, and Smart Technologies. Vendors are introducing IWBs with enhanced features to ensure maximum compatibility with multiple devices. These IWBs are also equipped with interactive software that helps teachers create interactive lessons for students. The software is either developed by an IWB vendor or with the help of third-party vendors.
A more detailed analysis is available in the Technavio report, IWB Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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