Online Survey Software – Market Trends, Drivers, and Growth Prospects

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According to Technavio’s latest market research study, the global online survey software market is expected to grow at a CAGR of close to 12% during the forecast period, 2017-2021.

This report by Technavio provides an in-depth analysis of the global online survey software market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on the end-user type

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The top three revenue contributing end-user segments are discussed below:

Global online survey software market for market research applications: The high demand for online survey software from the market research end-user segment is attributable to the high implementation of web-based surveys for quantitative and qualitative analysis of all products and services. Research firms subscribe to online software solutions, such as survey creation and designing, and services such as survey analysis.

Vendors in the market space are designing customized online survey software to manage complex market research projects. Cloud-based online survey software offers additional features such as data analytics integration. Data analytic tools help users generate reports based on the data gathered from survey respondents,” says Ishmeet Kaur, a lead analyst at Technavio for research on enterprise application.

Global online survey software market for retail applications: Data collection from retailers and their customers is an important component of competitive benchmarking, and customer satisfaction index as the retail sector is undergoing significant changes. Retailers are increasingly utilizing online survey software to collect data from their customers. This information is used for customer relationship management.

Global online survey software market for financial service applications: Customer feedback is an imperative aspect in the retail banking sector as it helps monitor the status of online banking services. Organizations in the banking, financial services, and insurance (BFSI) sector conduct online surveys to get customer feedback for enhancing their operations. Major audit firms are also conducting surveys to prepare reports on banking and financial services.

The top vendors operating in the global online survey software market are:

  • SurveyMonkey
  • Qualtrics
  • Confirmit

Other prominent vendors in the market include CloudCherry, Campaign Monitor, getfeedback, Inqwise, Medallia, QuestionPro, SoGoSurvey, SurveyGizmo, Toluna, and Zoho.

A more detailed analysis is available in the Technavio report titled, ‘Global Online Survey Software Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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