London, 28 November 2014 – The Global Sunglasses Market is expected to post a CAGR of 5.74 percent from 2015-2019, thanks to rising awareness of eye protection, says research firm TechNavio.
While sunglasses used to be considered non-necessary items, general awareness and education surrounding eye health and protection has led to an increase in spending by consumers.
About the Report
According to the latest report by TechNavio, vendors are looking to capitalize on the new outlook for sunglasses, and enhance their online presence along with various marketing and promotional activities, so as to improve their sales and expand customer reach. Online retailing offers easy access to information about products and helps reduce operational costs.
“Leading vendors like Luxottica and the Safilo Group retail their sunglasses on various online stores, where they also proffer a wide range of brands with different price ranges and attractive discounts,” says Faisal Ghaus, Vice President of TechNavio.
“Increased use of online selling portals and marketing tools is expected to propel the market in coming years.”
Furthermore, demand for premium sunglasses in European countries like France, Spain and Italy is also driving the market. With the rise in disposable income and growing urbanization, the demand for premium ranges among consumers is increasing day by day.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2019
Market Growth Drivers:
- Rise in Awareness
- For a full detailed list, view our report.
Market Challenges:
- Availability of Counterfeit Products
- For a full detailed list, view our report.
Market Trends:
- Growth in Online Retailing
- For a full detailed list, view our report.
Key Vendors:
- FGX International Inc.
- The Luxottica Group SpA
- The Safilo Group SpA
Other Prominent Vendors:
- Charmant
- De Rigo Vision
- Fielmann
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
