London, 01 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Hair Care Market in the US 2014-2018, which is expected to grow at 1.43 percent CAGR during the forecast period of 2013-2018.
Hair care products are used to clean and also enhance the texture and quality of hair. They can be made of synthetic or natural ingredients, combined with additional substances such as carrier agents, preservatives, emulsifiers, and surfactants. These products can be used both by individual consumers and by beauty salons for professional purposes.
Key Market Drivers
- Increase in Instances of Hair-related Problems
- Increase in Demand from Male Population
- Clear Communication to Consumers
- Increase in Demand from Hispanic Population
- High Demand for Anti-aging Hair Care Products
Key Market Trends
- Increase in Online Retail
- Increase in Demand for Dry Shampoos
- Rising Demand for Natural and Organic Hair Care Products
- Increase in Preference for Products that Provide Esthetic Appeal by Consumers
“The existing trend among consumers in the US is to purchase their favorite hair care products using the online stores run by their trusted brands,” says Faisal Ghaus, Vice President of TechNavio.
“The rising penetration of the internet among consumers for shopping has increased the need of retailers and manufacturers to adopt online retailing strategies to meet customers’ expectations of quick and reliable service.”
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
