Online Apparel Retailing – Market Trends, Drivers, and Growth Prospects until 2021

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According to Technavio’s latest market research study, the global online apparel retailing market is expected to grow at a CAGR of close to 14% during the forecast period, 2017-2021.

This report by Technavio provides an in-depth analysis of the global online apparel retailing market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on the end-user type

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The top three revenue contributing end-user segments are discussed below:

Global online women’s apparel retailing market: More than three-fourths of the global apparel market’s revenue is contributed by the online women’s apparel segment. Tops and bottom wear are the two biggest segments and together hold more than three-fifths of the global women’s apparel market. The tops segment accounted for the largest share of the market during 2016. A rise in women’s spending power, with more women joining the workforce, is also adding to the increased demand for online women’s apparel.

The basic need for clothing, along with fashion consciousness and changing lifestyles, will be a significant factor driving market growth. For instance, the increased preference for leading an active lifestyle has helped in the growth of the sportswear and activewear segments of women’s apparel,” says Brijesh Choubey, a lead analyst at Technavio for research on apparel and textile.

Global online men’s apparel retailing market: Lifestyle changes, increasing cosmopolitan culture, and enhanced affluence have brought considerable variations in the existing wardrobes of men. For instance, fast-fashion marketers are bringing western fashion trends in developing markets such as China, India, Malaysia, Russia, Brazil, and Mexico. Over the coming years, luxury apparel segment is expected to witness growth outside the developed markets as these markets remain relatively penetrated.

Global online children’s apparel retailing market: Children’s apparel refers to clothing for children aged between 0-14 years. It includes outerwear, underwear, sleepwear, socks and tights designed for children. The market is driven by factors such as increasing penetration of vendors offering children’s apparel such as H&M and Zara, growing awareness of emerging fashion trends, and increased spending by baby boomers (aged 51-69 years) on children’s apparel.

The top vendors operating in the global online apparel retailing market are:

  • Alibaba Group
  • Rakuten
  • Walmart

Other prominent vendors in the market include American Apparel, Benetton, Cotton On, Diesel, Dolce & Gabbana, DKNY, Giordano International, Levi Strauss, Ralph Lauren, and Wovenplay.

A more detailed analysis is available in the Technavio report titled, ‘Global Online Apparel Retailing Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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