London, 22 January 2015 – TechNavio has announced the publication of a new market research report on the Global Cookies Market, which is expected to grow at a CAGR of 4.21 percent from 2014-2019.
About the Report
According to the new report, several new varieties, ingredients and flavors have been introduced by cookie vendors to cater to the changing needs of consumers. Increased competition in the market is driving vendors to experiment with their product offerings and expand them while maintaining taste and quality.
“Many vendors are offering added health benefits in confectionery products to counter criticism about the lower nutritional content,” says Faisal Ghaus, Vice President of TechNavio.
The TechNavio report also emphasizes various innovations in packaging as a major market growth driver. Increased use of cookies for gifting occasions, as well as demand for premium and assorted cookies have made packaging important for differentiation.
“Vendors are focusing on special confectionery packets for holidays like Christmas and other special occasions like Valentine’s Day, which influences cookie sales,” says Ghaus.
Additionally, small packs have become popular among calorie-conscious consumers, and many vendors are making use of vibrant colors, graphics, packaging material and labels to attract new customers to their products.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2019
Market Growth Drivers:
- Indulgence and Innovative Combinations
- For a full detailed list, view our report.
Market Challenges:
- Increase in Concerns over Health
- For a full detailed list, view our report.
Market Trends:
- New Product Offerings
- For a full detailed list, view our report.
Key Vendors:
- Campbell Soup Co.
- Kellogg Co.
- Mondelēz International Inc.
- Nestlé SA
Other Prominent Vendors:
- Annas Pepparkakor
- Bahlsen
- Britannia Industries
- Lotus Bakeries
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