London, 17 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Sexual Wellness Market in India 2015-2019, which is expected to grow at a CAGR of 34.76 percent during the period 2014-2019.
Consumers are starting to approach sexual experiences differently and are unfazed by societal pressures and morality issues. A large number of online start-ups have addressed the issue of embarrassment linked to buying these products by providing them to consumers discretely. Women comprise a large share of the end-user segment, accounting for nearly 40 percent of the purchases.
“Vendors in the Sexual Wellness market in India are diversifying their product line to meet a wide range of needs and a large base of consumers,” says Faisal Ghaus, Vice President of TechNavio.
“The product range is mainly witnessing newly-imported additions. For instance, ohmysecrets.com is planning to introduce sex furniture and tech toys.”
Key Market Drivers
- Growth of E-commerce
- Changes in Consumer Attitudes
- Increase in Demand and Supply
- Rise in Demand from Different Consumer Segments
Key Market Trends
- Discreet Packaging
- Introduction of New Products
- Surge in Foreign Products
- Innovations in Condoms
Key Market Vendors
- HLL Lifecare Ltd.
- Mankind Pharma Ltd.
- Raymond Group
- Reckitt Benckiser Group plc
- Vee Excel Drugs and Pharmaceuticals Pvt Ltd.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
