- The key vendors in the Sports Nutrition Market in Europe 2015-2019 are Atlantic Multipower Germany GmbH and Co. OHG, Enervit SpA, GlaxoSmithKline plc and Laboratoire EA Pharma.
London, 13 January 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Sports Nutrition Market in Europe 2015-2019. One key trend emerging in this market is the increase in marketing initiatives taken by vendors to create awareness as well as demand for their products. Many vendors in the market are spending heavily on promotional activities targeted at both the sports and non-sports population in Europe. They are trying to build a larger consumer base in Europe through various marketing campaigns and activities and media. The Sports Nutrition market in Europe is expected to witness a CAGR of 4.11 percent during the period 2014-2019.
As the overall market is growing, sports nutrition product companies are coming up with various innovative marketing campaigns to attract consumers and enter the market. They are also entering into strategic alliances and partnerships with well-known fitness centers, celebrity athletes, and bodybuilders to endorse their products. These activities help companies create interest and awareness about their products.
“Companies are trying to introduce new products by altering ingredients, packaging, and serving ability, such as use of soy and whey protein bars and the use of natural ingredients in order to compete in the market,” says Faisal Ghaus, Vice President of TechNavio Research.
“Companies are seeking to take advantage of the growing market by fortifying existing products, repositioning products, or supporting sales with new marketing strategies and research that highlights the benefits of their core products and new products.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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