Hair shampoo: Key market research findings
- The Americas dominate the market geographically
- Health shampoos account for a majority of the market’s revenue
- Key vendors – Henkel, Kao, L’Oréal, P&G, and Unilever
Technavio’s market research analysts predict the global market for hair shampoo to grow at a CAGR of almost 2% between 2016 and 2020. The demand for hair shampoo is fueled by the growing demand for specialized products. Since the texture of hair is unique for all individuals, the issues faced by people varies. To provide specific solutions for certain problems, vendors are focusing on offering different products for dry, oily, and damaged hair. Specific products have also been designed for frizzy hair, curly hair, and colored hair. The global hair shampoo market was dominated by the Americas during 2015 with a market share of almost 39%. The increased focus on male grooming products, including male-specific hair shampoo, is expected to spur growth in the hair shampoo market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of hair shampoo segments based on the product.
“The market is currently witnessing an upsurge in the demand for natural and organic products. The demand for natural hair shampoo products stems from the increasing awareness about the harmful effects of chemical ingredients present in synthetic hair shampoos. Several companies in the market are developing hair shampoos with natural ingredients that are safe and more effective to cater to the ongoing demand for natural and organic shampoos. The Suave Professional Natural Infusion Shampoo by Unilever is one such product,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
During 2015, the health shampoo segment was the key revenue generator in the worldwide hair shampoo market with over a 62% share of the overall market revenue. Health shampoos include those that are developed to address particular hair issues like split ends, dry hair, and frizzy hair. Manufacturers operating in this segment are actively engaged in formulating new, more effective, and safe products. The rapid pace of technological advances in the formulation and manufacturing front is expected to propel growth in the global health shampoo market by 2020.
The prominent vendors in the global hair shampoo market include Henkel, Kao, L’Oréal, P&G, and Unilever. The global hair shampoo market is relatively competitive with the presence of several established vendors. Apart from the key vendors, numerous small, medium, and large size vendors operate extensively in the global market. A number of private brands are also making an entrance into this market due to its high growth potential.
A more detailed analysis is available in the Technavio report, Global Hair Shampoo Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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