- The key vendors in the Business-to-Customer (B2C) e-Commerce Market in Japan 2014-2018 are Amazon.com Inc., American Apparel Inc., GAP Inc., Nissen Holdings Co. Ltd., Rakuten Inc. and Ralph Lauren Media LLC.
London, 23 September 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Business-to-Customer (B2C) e-Commerce Market in Japan 2014-2018. Adoption of multichannel retailing is one of the most prominent upcoming trends in this market. Vendors have started to sell more products on their websites and through online stores, which reduce their operational costs and saves on the cost of maintaining physical stores. The symbiotic relationship between online retailers and search engines has increased and is expected to be a key growth propellant during the forecast period. The overall market is expected to grow at a CAGR of 5.79 percent during the forecast period of 2013-2018.
Vendors in the B2C E-commerce market have started to use the multichannel retailing model. Retailers now sell through their own online websites and retail stores, and through other popular online retailers. This helps vendors reach out to the large consumer bases of popular e-commerce vendors and increase their market penetration. It also helps them compete with other popular brands by having a presence on multiple websites.
“M-commerce, which includes products and services ordered on smartphones and tablets, has increased in Japan,” says Faisal Ghaus, Vice President of TechNavio Research.
“Most consumers in Japan own smartphones that enable them to download apps and shop and transact online. Customers prefer this option because of the ease of access and speed of transactions.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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