Multi-layer Designer Window Dressing Encouraging Growth Prospects in the Global Window Dressing Market: Technavio Report

Renewable energy

 

London, 13 August 2015: Technavio, the independent tech-focused global research firm, has published a report on the global window dressing market 2015-2019, which is expected to grow at a CAGR of 3.67% over the period 2014-2019.

The growth of the market is expected to be accelerated by the recovery in the housing sector coupled with demographic transformations. Vendors have been revamping efforts in both stores and products to appeal to this new generation of owners.  There has been an increasing trend among consumers to decorate their houses for aesthetic look, and window dressing plays an essential part in interior decoration.

“Consumers are demanding more colorful and designer window dressing products. Manufacturers are making double-duty products that offer privacy during the day and block light at night,” says Faisal Ghaus, Vice President of Technavio.

“Manufacturers are integrating digital printing with window dressing. Blinds and shades are available that can have a digital print of the customer’s choice.”

Key Market Drivers

  • Increased Residential Construction
  • Rising Income
  • Rising Demand for Energy-efficient Window Treatments
  • Growing Urbanization

Key Market Trends

  • Green Approach
  • Multi-layer Designer Window Dressing
  • Motorized Window Covering
  • Shift to Digital Channels

Key Market Vendors

  • GRABER (Springs Window Fashions LLC)
  • Hunter Douglas NV
  • Kathy Ireland Home by Alta (Kathy Ireland Worldwide LLC)
  • Newell Rubbermaid Inc.

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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