Technavio, a tech-focused market research firm, has published a new report on the global automotive personal navigation devices market, which is expected to experience an impressive growth rate with a CAGR of close to 15% during the forecast period.
This latest report by Technavio covers the market outlook and growth prospects of the global automotive personal navigation devices market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global automotive personal navigation devices market into the following key regions: The Americas, APAC, and EMEA.
Geographical segmentation of the global automotive personal navigation devices market for 2015 (market share %)
|
EMEA |
36.17% |
|
Americas |
33.99% |
|
APAC |
29.84% |
Source: Technavio
EMEA: largest revenue generating region for automotive personal navigation devices
In 2015, the automotive personal navigation devices market in EMEA accounted for almost 11 million units. The vendors in the EMEA region are focusing on affordability and ease of use to promote their vehicles and increase their sales. The players in the market are launching systems with new models and advanced features resulting in the growth of the market in this region. The vendors are integrating smartphone and tablet-based navigation systems in vehicles to increase their revenues. The emergence of mobile navigation systems will help the vendors in the market to develop technologically advanced and sophisticated devices.
“The OEMs in the market are shifting to mobile-integrated navigation systems that have additional features and increase the ease of the users. Some of the leading apps used in the EMEA market are from Navigon, TomTom, and ALK Technologies. Recently, Android Auto and Apple CarPlay announced that almost ten models of cars will integrate their solutions into the European market by 2017,” says Siddarth Jaiswal, a lead analyst at Technavio, specializing in research on automotive electronics.
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Global automotive personal navigation systems market in the Americas
In 2015, the automotive personal navigation devices market in the Americas accounted for more than 9 million units. The US and Canada will emerge as the key revenue generator in this region during the forecast period. The demand for luxury cars in the North American region will fuel the growth in the American market. The rapid rate of urbanization is increasing the demand for IVS navigation systems in the region. The introduction of advanced technologies and the demand for better navigation systems will boost the development process in the American market.
Global automotive personal navigation systems market in APAC
In 2015, the automotive personal navigation devices market in APAC accounted for around 4 million units and is expected to grow at a CAGR of almost 5% by 2020. The increasing awareness among customers about navigation systems will make APAC the fastest-growing region in the global market. The presence of various leading vendors and the concept of connected and autonomous vehicles is helping the evolution of the APAC market. Countries like Japan and China are the leading manufacturers and developers of advanced navigation systems in the region. The vendors in the market are focusing on integrating IVS systems with infotainment systems to increase their revenues and profitability.
The top leading vendors operating in the automotive personal navigation devices market are:
- Alpine Electronics
- Garmin
- Pioneer
- TomTom
Other prominent vendors in the market include Aisin Seiki, Apple, BMW, Clarion, Daimler, Denso, Ford, Fujitsu Ten, GM, Kenwood, Microsoft, Mitsubishi Electric, and Panasonic.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Personal Navigation Devices Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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- Global Automotive Antenna Module Market 2016-2020
- Global Automotive Remote Diagnostics Market 2016-2020
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