Augmented Pixels, Aurasma, and Blippar are three key vendors highlighted in a new Technavio report
London, 20 July 2015 – Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from 2015-2019.
Augmented reality market segmentation by geography
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different regions, including the APAC region, the Americas, and EMEA.
The report also indicates that manufacturers of mobile devices such as smartphones, phablets, and tablets, are integrating their devices with AR solutions to enhance the user experience, which in turn enhances their value proposition.
“The increased integration of augmented reality solutions in mobile computing devices is expected to boost the growth of the market during the forecast period, especially with the increased popularity and penetration of smartphones and tablets,” says Faisal Ghaus, Vice President of Technavio.
Augmented reality: Market scope and calculation of market size
This report covers the present scenario and growth prospects of the global mobile augmented reality market for marketing and advertising from 2015-2019. Vendors such as Engine Creative, Blippar, and others who develop advertisements and promotional campaigns using AR technology are considered when calculating the market size.
Industry analysis includes:
Key Vendors:
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Metaio
- NGRAIN
- Qualcomm
- Total Immersion
- Wikitude
- Zappar
Market Growth Drivers:
- Growing Smartphone Market
- Growing Print Media Market
Market Challenges:
- Lack of Content
- Connectivity
Market Trends:
- Increased Integration in Mobile Devices
- SLAM Technology
View the global mobile augmented reality market for marketing and advertising report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
