Marketing of Bundled Services Encouraging Growth Alternatives in the Home Entertainment Market in the US: Technavio Report

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  • The key vendors in the Home Entertainment Market in the US 2015-2019 are Amazon.com Inc., Apple Inc., Comcast Corp., DIRECTV Inc., Dish Network Corp., Google Inc., Hulu LLC, Microsoft Corp. and Netflix Inc.

London, 31 March 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Home Entertainment Market in the US 2015-2019.   Shift in consumer preferences is one of the key trends being witnessed in this market. A shift in consumer preference to digital home entertainment is reflected in the declining revenue of the physical distribution format and the rapid growth in revenue from the digital distribution format.  The Home Entertainment market in the US is expected grow at a CAGR of 9.90 percent during the forecast period of 2014-2019.

“In recent years, OTT applications have grown considerably within the communications industry, which include YouTube, Facebook, Skype, Netflix, and Viber,” says Faisal Ghaus, Vice President of Technavio Research.

“The bundled offerings provided by DTT service providers and the browsing and streaming of data through TV require advanced encoding technology. With advances in technology, viewers are likely to access more streaming and OTT content, which is expected to contribute to the growth of the market during the forecast period.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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