The global hosting services market was valued at almost USD 78 billion in 2015 and is expected to surpass USD 146 billion by 2020.
Procurement market intelligence analysts have announced its latest market research report on hosting services for the period 2016-2020. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the public relations services market during the forecast period. Some of the top vendors listed in this industry analysis include Endurance, GoDaddy, Amazon Web Services, OVH, and Rackspace.
In terms of geographical analysis, the Americas accounted for a maximum share of around 51% in the global hosting services market. With the US being the primary contributor to the market, it is expected that the market will grow at a steady rate during the forecast period. The steady growth is attributed to the increasing demand for IoT hosting in the US.
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According to Angad Singh, a procurement specialist at Technavio for research on category spend intelligence, “Increased focus on green hosting is gaining prominence in the market. The market is experiencing a rise in the adoption of green technologies to reduce the environmental impact of hosting services. Investors are focusing on the adoption of energy conservation and carbon emission reduction measures in hosting facilities. Green hosting not only increases the cost-effectiveness of services but also enhances the reputation of buyers regarding eco-friendliness.”
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The new procurement market intelligence report analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increased adoption of web servers by SMEs
Web presence is considered an important contributing factor for the success of businesses, as it helps them reach customers faster and more efficiently. Easy reach out to customers is leading to the prevalent adoption of web servers by SMEs, which is increasing demand for hosting services. Among various regions, APAC accounts for most of the demand for hosting services from SMEs, followed by the Americas.
Rise in demand from MMO gaming sector
The online gaming market is expected to post impressive growth during the forecast period. Game developers lack the ability to host games on their own or to meet augmented demand across the globe, which is increasing their dependence on third-party game hosting service providers. For example, leading MMO developers, such as Blizzard and Activision, are dependent on third-party service providers for game hosting services.
Growth of e-commerce market
The e-commerce market is expected to reach USD 4 trillion by 2020. With an objective to meet the rising demand, e-commerce companies are looking to outsource maintenance and operational aspects of commercial websites due to lack of in-house expertise. The increasing outsourcing services are propelling the demand for e-commerce hosting service providers.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Hosting Services – Procurement Market Intelligence 2016.’
