The global writing and marking instruments market was valued at USD 18 billion in 2016 and is expected to surpass USD 22 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global writing and marking instruments market, under its K12 and higher education portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Crayola, Faber-Castell, Mitsubishi Pencil, Newell Brands, PILOT, and BIC.
According to Jhansi Mary, an industry expert for K12 and higher education research at Technavio, “Rising product innovations and R&D to drive the writing and marking instruments market. Vendors of the market are focusing on creating eco-friendly alternatives. For instance, Eco Marketing Solutions and BuyEcoGreen, an online division of Ecopaper, produce recycled imprinted pens and pencils, markers, accessories, and crayons made of soya.”
Several vendors are introducing pens made from recycled paper, recycled plastic, biodegradable cornstarch, sustainable bamboo, and FSC-certified wood. Companies are aiming to reduce the carbon footprint by exercising corporate responsibilities across the value chain, from suppliers to customers. It is, thus expected that the market may witness a growing demand for eco-friendly biodegradable writing and marking instruments.
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Increase in number of home offices
The concept of a home office is gaining popularity at a fast pace. Advances in information technology (IT) infrastructure along with new channels of communication have led to the setting up and running of new businesses from a home setting. Mailing supplies, stamps, bond papers, and others such paper-based products are experiencing a strong demand in the market.
Emergence of adult art books
The popularity of adult coloring books has gained popularity in Australia. The coloring books for adults are considered to foster creativity, relieve stress, and provide a break from digital devices. Retailers are increasingly stocking adult color-in books with themes such as cities, anti-stress, and television shows. Along with this trend, the sales of coloring instruments have increased significantly.
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This research report includes a competitive analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio market research report titled, ‘Global Writing and Marking Instruments Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Stationery and Cards Market in North America 2016-2020
- Office Stationery and Supplies Market in the US 2016-2020
- Global Electric Sharpener Market 2016-2020
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