Content authoring tools: Key market research findings
- Increase in adoption of augmented reality by educational institutions
- Growth of e-learning in the education sector
Technavio has released a new market research report on the global content authoring tools market, which is expected to grow at a CAGR of nearly 8% between 2016 and 2020. Constant innovations in the e-learning market is providing huge opportunities for content authoring tools in terms of upgradation of education content, delivery methods and interaction mechanisms. Content authoring tools are software packages used by people like instructional designers (ID) to create learning materials for end users like universities, students, and even companies. North America occupies the largest market share in the content authoring tools market, owing to incorporation of BYOD policies in educational institutions and increased mobile browsing by students in the region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, market is witnessing the growing preference for augmented reality (AR) among end users. Augmented reality provides an indirect view of a physical environment whose elements are augmented by computer-generated input devices like video, graphics, sound, or GPS. Its ability to assist in blended and flipped learning will lead to its increased implementation in virtual classrooms. Institutions that use augmented learning can provide better engagement and interactivity and enhance the overall learning experience for students,” says Jhansi Mary, Lead Analyst, Education, Technavio Research
The e-learning market has come up with plethora of opportunities for several content development companies in the education sector, especially in the low-cost regions. This is because of the increase in demand from a number of schools and universities that are employing the services of content developers. Content for e-learning is generated through various sources such as libraries, journals, publishing houses, content developers, and open-source models, while software platforms and tools are used to manage the content. Institutions present e-learning content to employees using a variety of formats, including online documents, multimedia presentations, supplementary printed documents, video, audio, simulations, animations, and Internet-enabled tutor-led training.
The key vendors in the global content authoring tools market include Adobe Systems, Articulate, TechSmith, and Trivantis. This market is extremely fragmented due to the presence of many players. Most of the vendors are technology companies, which cater to a wider market and not just education. Since there is no clear leader in the content authoring tools landscape, many educational institutions are buying from proprietary vendors so that they can create content based on their needs.
A more detailed analysis is available in the Technavio report, Global Content Authoring Tools Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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