London, 01 October 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Alcoholic Drinks Market 2014-2018.
The Global Alcoholic Drinks Market is made up of three segments—beer, spirits and wine. With an increase in demand among the millennial population, growing demand for premium alcoholic beverages and increased marketing and promotions by vendors have driven the consumption and sales of alcoholic drinks.
Thanks in part to this demand for premium beverages, The Global Alcoholic Drinks Market has witnessed declining growth in terms of volume and increased growth in terms of revenue, posting a CAGR of 1.49 percent and 3.16 percent, respectively, during the forecast period.
The latest report by TechNavio focuses on the impact that premium alcoholic beverages have had on the market. It also emphasizes a new trend towards low calorie drinks, which is gaining significant importance.
“Consumers are switching to low calorie alcoholic drinks, especially spirits such as rye whiskey, because of an increase in health and skin concerns. This has led to the increased availability of a number of pre-mixed cocktails and low-calorie ‘skinny drinks’, which is ultimately boosting market projections,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Growing Demand for Premium Alcoholic Beverages
- For a full detailed list, view our report.
Market Challenges:
- Increased Competition from Non-alcoholic Beverages
- For a full detailed list, view our report.
Market Trends:
- Demand for Low Alcohol Content
- For a full detailed list, view our report.
Key Vendors:
- Bacardi and Co. Ltd.
- Beam Global Spirits & Wine
- Diageo plc
- Pernod Ricard
- SABMiller plc
Other Prominent Vendors:
- Anheuser-Busch InBev
- Asahi Breweries
- Brown-Forman
- Carlsberg Breweries
- Central European Distribution
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