Introduction of Eco-friendly Compostable Pods Encouraging Growth Prospects in the Coffee Market in Brazil: Technavio Report

Renewable energy

 

  • The key vendors in the coffee market in Brazil 2015-2019 are 3 Corações SA, D.E. Master Blenders 1753, and Melitta do Brasil Indústria e Comércio Ltda.

London, 9 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the coffee market in Brazil 2015-2019. The introduction of coffee capsules and coffee pods is a key trend observed in this market. Consumers nowadays not only want their coffee fast but also want it to taste good. Coffee capsules usually come in a single-serve pack and are packaged in aluminum or plastic cups, which are mostly branded. This market is expected to grow at a CAGR of 4.92% by revenue during the forecast period of 2014-2019.

High demand for coffee globally is responsible for driving the prospects of growth in this market. Increasing awareness of the health benefits of coffee, innovations pertaining to products and flavors, and the rapid increase in urbanization are responsible for augmenting the demand for coffee. Also, the rising demand for coffee from the working-class people in Brazil, who constitute about 67% of the total population, helps to increase the sale of coffee in this region.   

“Coffee pods have become the most commonly used products among coffee consumers because of their high appeal on the convenience front. Manufacturers of compostable pods have also introduced eco-friendly pods that create less wastage so as to tackle environmental concerns,” says Faisal Ghaus, Vice President of Technavio Research.

“The covering of these pods is made from the outer layer of the coffee beans, a portion of the coffee bean that is generally disposed of during the production process. This innovation not only helps solve a huge environmental issue but also helps in the effective utilization of the by-products of coffee production.”

To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance. 

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