Integration of social networking to boost growth in the enterprise communication infrastructure market through 2020

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Enterprise communication infrastructure: Key market research findings

  • Virtualization of workspaces to spur market growth
  • Americas to dominate the market geographically
  • Key vendors – Alcatel-Lucent, Avaya, Cisco, Ericsson, Genband, IBM, Microsoft, NEC, Mitel, and Unify

Technavio’s market research analysts expect the enterprise communication infrastructure market to grow at a CAGR of more than 16% by 2020. Recently, many organizations have started focusing on virtualizing their IT workspaces to increase productivity and foster business continuity. Today’s workforce requires flexible and dynamic digital workspaces that offer a personal experience and the freedom to work from any location and at any time with any device. As a result, the demand for enterprise communication solutions will increase as so that users can experience the borderless flow of information with seamless communication technology.

The new market research report from Technavio presents a breakdown and analysis of the enterprise communication infrastructure based on the deployment type.

“To survive in today’s competitive scenario, many enterprises have started utilizing social media as a platform for marketing and communication purposes. In a recent survey conducted among SMEs and large enterprises of various sectors like IT, BFSI, healthcare, and telecommunications, it was found that 42% of the enterprises believe social networking has a high impact in their marketing and communication initiatives. Since social networking platforms are extensively used for communication and collaboration in workplaces, the integration of social networking with existing solutions will gain further traction in the market,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research.

In terms of geography, the Americas dominated this market during 2015 by accounting for an impressive market share of more than 43%. Much of this market’s growth in the Americas can be attributed to factors like the presence of large enterprises, availability of high-speed broadband networking, and increasing number of hosted servers in the region. Additionally, with the growing preference for the “BYOD” policy, the need for enterprise communication infrastructures will increase in the next four years.

The global market is characterized by the presence of several multinational business communication solution providers who continually compete with each other to gain maximum market traction. To gain a competitive edge over their peers, many established vendors have started acquiring small companies to expand their product portfolio, increase their market shares, and enter new markets. Players like Alcatel-Lucent, Avaya, Cisco, Ericsson, Genband, IBM, Microsoft, NEC, Mitel, and Unify will be the key vendors in this market space.

A more detailed analysis is available in the Technavio report, Global Enterprise Communication Infrastructure Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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