- The key vendors in the sleeve label market in Europe are Allen Plastic Industries Co. Ltd., Avery Dennison Corp., CCL Industries Inc., Coveris Holdings SA and Karlville Development LLC.
London, 11 May 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the sleeve label market in Europe 2015-2019. One of the latest trends emerging in the market is the introduction of innovative technologies. Corporations are investing heavily in R&D to develop innovative labeling solutions and materials. Manufacturers of sleeve labels require skilled manpower and high-end machinery that aid in the development of these labels with specific properties. The sleeve label market in Europe is expected to grow at a CAGR of 4.92 % during the forecast period 2014-2019.
Packaging and labeling have become two of the key purchasing criteria for consumers. From the consumer goods manufacturers’ point of view, labeling has become a major branding tool. In highly cluttered markets, creating shelf appeal and visibility is the most important strategy for manufacturers. Hence, manufacturers are focusing on good packaging and appealing labeling to create brand awareness and attract consumers.
“The FMCG industry accounts for the largest share in the sleeve label market in Europe. With increased competition and the need to improve customer satisfaction, organizations in the end-user segments have increased their spending on marketing activities, which has led to several vendors offering innovative labeling,” says Faisal Ghaus, Vice President of Technavio Research.
“The market is also witnessing an increased demand for colorful and appealing labels and packaging for vendors to improve their marketing activities.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
