Innovative Advertisement Notions Boosting Growth Prospects in the Global Newspaper Publishing Market: Technavio Report

Renewable energy

 

 London, 01 October 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Newspaper Publishing Market 2014-2018, which is projected to grow at a CAGR of 0.18 percent during the forecast period of 2013-2018.

“As the digital platform is growing, the industry will experience a mass exodus of readers and advertisers,” says Faisal Ghaus, Vice President of TechNavio.

“With growing internet penetration, real-time reporting and customizable advertisement campaigns have gained popularity in recent times. This has pushed newspaper publishers to expand their traditional print offerings into online and mobile platforms.”

Key Market Drivers

  • Stabilizing Global Economy
  • High Growth Contribution from APAC region
  • Growth in Digital Segment
  • Changing Dynamics of Newspaper Industry

Key Market Trends

  • Innovative Advertisement
  • Shifting Media Landscape
  • New Business Models
  • Growing Mobile Platform

Key Market Vendors

  • Fairfax Media Ltd.
  • Gannett Co. Inc.
  • News Corp.
  • Schibsted ASA
  • The New York Times Co.

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…