- The major vendors in the Video Game Market in the US 2014-2018 include Activision Blizzard Inc., Electronic Arts Inc., Microsoft Corp., Sony Computer Entertainment Inc. and Take-Two Interactive Software Inc
London, 23 September 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Video Game Market in the US 2014-2018. One of the major trends emerging in this market is the increase in the number of hardware platforms. The increased development of hardware platforms will enable vendors to come up with new games for different hardware platforms, which will give users more choice of different types of games. The Video Game market in the US is expected to grow at a CAGR of 8.17 percent during the forecast period of 2013-2018.
The Video Game market in the US has been witnessing a rapid shift in the demographics of consumers: from children and teenage gamers to adults. This change has prompted vendors to adapt their marketing strategies to cater to adult audiences. With the change in consumer demographics, vendors have developed new games for almost all age groups. Changing lifestyles and demographics of gamers are factors expected to drive the growth of the Video Game market in the US during the forecast period.
“Recent technological advancements have led to the emergence of high-definition displays that have HDMI and wireless network compatibilities. These add-ons and easy-to-connect consoles have enhanced the gaming experience for consumers,” says Faisal Ghaus, Vice President of TechNavio Research.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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