This market research report presents a comprehensive segmentation of the indoor LBS market in SEA by industry (retail, aviation, healthcare, and government organizations). The report also provides an in-depth market share analysis of the leading companies in this market, such as HERE, Sprooki, Ruckus Wireless, Yoose, and Google.
Technavio’s market research analysts estimate the indoor LBS market in SEA to generate revenues worth $260 million between 2016 and 2020. The introduction of proximity-based mobile marketing and advertising solutions is expected to be the primary growth driver for this market. Proximity-based solutions not only provide relevant offers and information to customers but also help companies to track data regarding people at different venues and locations.
The new market research report from Technavio provides a breakdown and analysis of the indoor LBS segments by technology.
“One of the interesting trends that this market is witnessing is the introduction of LBS with LED fixtures are rapidly gaining popularity as they are highly cost effective. The chips manufactured by lighting companies are embedded into LED-based overhead lights, which are used in offices and big-box stores. These chips communicate with the consumers’ smartphones and use sensors to track their movement inside a store. This service helps the shoppers to locate a product easily,” says Rakesh Panda, Lead Analyst, ICT, Technavio Research.
Technavio market research analysts estimate the retail segment to account for more than 60% of the total market share during the forecast period of 2016 to 2020. Much of this growth can be attributed to the introduction of navigation and product details by retailers, which helps customers to make better purchase decisions.
The advent of mobile internet connections that provide real-time information and context-aware services by leveraging cloud technology is expected to augment customer engagement. This increase in the customers’ engagement is predicted to bolster the retailers’ sales during the forecast period.
The leading vendors in the indoor LBS market in SEA include HERE, Sprooki, Ruckus Wireless, Yoose, and Google. The market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Consequently, many businesses across industries are deploying indoor LBS, which in turn is leading to increased competition among vendors.
A more detailed analysis is available in the Technavio report, Indoor LBS Market in SEA 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
Further readings:
