The report segments the water purifier market in India by product type (RO, UV, and gravity based), and by region (North, east, west, and south). The report also outlines the leading players in the market, including, Eureka Forbes, Kent RO, and Ion Exchange.
Technavio market research analysts estimate the water purifier market in India to generate revenue around US $1870 billion between 2015 and 2019. The western region of India comprising of Gujarat, Rajasthan, and Maharashtra accounts for nearly 40% of the market share, followed by the northern region. Rising environmental pollution and awareness about the need for safe drinking water has surged the demand for water purifiers in western India.
The new market research report from Technavio provides a breakdown and analysis of the water purifiers segments by products.
The RO-based water purifier leads the home water purifier market with a share of nearly 53%, and approximately 10 million RO water purifiers are predicted to be sold by 2019. Manufacturers are investing heavily in branding initiatives to increase their consumer base, especially urban consumers. For instance, Kent RO Systems launched the Save Water campaign in 2014 which created a huge impact on consumers and propelled the growth of their Kent RO purifiers.
Source: Technavio Research
“Vendors are investing in product innovation through technology to attract consumers. For instance, Eureka Forbes launched a mobile water purification system costing around US $10 in 2014. The sipper shaped purifier is handy and provides 99% protection against harmful organisms. Also, there is increasing demand for offline water purifiers, which are affordable with a starting price of US $15,” says Sriram Mohan, Lead Analyst, Consumer Goods, Technavio Research.
The top five vendors in the India water purifier market are Eureka Forbes, Hindustan Unilever, Kent RO, Ion Exchange and Tata Chemical. The competition among the vendors in the market is centered on the quality, durability, type of purifier, price sensitivity and the after sales services offered. The market study report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.
A more detailed analysis is available in the Technavio report, Water Purifier Market in India 2015-2019 – Research and Industry Analysis.
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