- The key vendors in the global MRM market 2015-2019 are BrandMaker Inc., IBM Corp., Infor Orbis Global, SAP AG, SAS Institute and Teradata Corp.
London, 16 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global MRM market 2015-2019. Increased focus on digital media is one of the major trends being witnessed in the market. Most marketers are investing in digital media such as websites, email, and social media. Digital media provide greater freedom of communication to users than traditional media. The global MRM market is growing at a steady rate, posting a CAGR of 13.77% during the forecast period of 2014-2019.
The increased use of social media and smartphones demands the use of MRM solutions. Also, with increased use of the Internet, the number of marketing activities has increased, which forces organizations to use MRM solutions to improve the productivity of product launches and campaigns. Organizations are implementing MRM solutions to improve the efficiency of daily marketing operations.
“The emergence of cloud-based MRM enables organizations to increase their efficiency and reduce the cost of deploying IT infrastructure,” says Faisal Ghaus, Vice President of Technavio Research.
“Cloud MRM solutions are becoming popular as they enable businesses to store data securely, and access and maintain records, images, text, and data without any location and time constraints.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
