This market research report presents a detailed segmentation of the global baby walker market by product type (standing walkers and sit-in walkers) and by sales channel (baby boutique stores, specialized chain stores, mass market stores, and e-retailers). The report also includes the market shares of key geographies like APAC, Europe, North America, and ROW. The top vendors analyzed in this report are Chicco, Dream On Me, Fisher-Price, and Kids II.
Technavio’s market research analysts estimate the global baby walker market, to grow at a CAGR of 3% between 2016 and 2020. Baby walkers are rapidly gaining popularity due to factors like the rise in middle-class population with high disposable income and an increase in innovative product launches. APAC dominates the global baby walker market, owing to the growing brand penetration of baby walkers, in the region.
The new market research report from Technavio provides a breakdown and analysis of the baby walker segments by technology.
“The online retail channel for baby walkers is gaining traction in the market, owing to the wide product portfolio and heavy discounts available. The growing number of online shopping websites allows vendors to increase their customer base. The online retail channel for baby walkers is also gaining importance as this portal provides multiple brands enabling consumers to compare the prices as well as features before making the final purchase,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The sit- in walkers segment, which includes products like traditional baby walkers, musical and lighting baby walkers, and non-musical baby walkers, is the largest revenue contributor to the global baby walkers market. This segment has gained popularity owing to its multi-functionality and the advent of features like push handle, washable seats, and entertainment center.
The key vendors in the global baby walker market are Chicco, Dream On Me, Fisher-Price, and Kids II. The market is characterized by the presence of multiple vendors offering a variety of products. The market is fairly competitive with vendors competing on the basis of product portfolio, brand image, and price. In an attempt to sustain the prevailing competition, the market vendors are focusing on innovative product launches. The market is also witnessing a rise in the influx of private labels, which in turn will foster the level of competition among vendors by the end of 2020. With the increased penetration of international vendors, the regional providers may find it difficult to compete on the basis of product quality, technology, and price.
A more detailed analysis is available in the Technavio report, Global Baby Walker Market 2016-2020.
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