- The key vendors in the Global Professional Hair Care Market 2015-2019 are Estée Lauder Co. Inc., Henkel, Kao Corp., L’Oréal SA, Procter & Gamble Co. (P&G), Shiseido Co. and Unilever Group
London, 17 February 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Professional Hair Care Market 2015-2019. One major trend upcoming in this market is the increasing demand for natural hair care products, which are safe but priced higher than their synthetic counterparts. Many companies develop safe and effective hair care products from natural and organic ingredients. For instance, Unilever’s Suave offers natural professional hair care products. Vendors promote these products with the USP of ‘natural or organic substances’ in their marketing campaigns. The Global Professional Hair Care market is expected to grow at a CAGR of 3.68 percent during the period 2015-2019.
“Interaction of customers with marketers or vendors of professional hair care products is increasing. Marketers interact with their customers to understand their needs, preferences, and purchase behavior,” says Faisal Ghaus, Vice President of TechNavio Research.
“Many vendors have started providing free guidance to consumers through salons, smartphone apps, or websites to help them identify the right products for their hair.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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