Increasing Demand for Touch Screen Applications Spurring Growth in the Global Retail Touch Screen Display Market: Technavio Report

Renewable energy

 

London, 12 August 2015: Technavio, the independent tech-focused global research firm, has published a report on the global retail touch screen display market 2015-2019, which is expected to grow at a CAGR of 25.21% during the forecast period of 2014-2019.

The adoption of touch screens at retail outlets globally has seen a significant rise to keep up with the advances in technology in the current market scenario. There are various technologies that are used depending on the type of application. There are multiple technologies that are used in touch screens; currently, resistive technology is the leading technology in the retail industry as it is cost-effective and suitable for the industry environment.

“Resistive touch screens are the most popular touch screens in the retail industry. Their most important application is in POS systems. Resistive touch screens can respond to any type of touch such as with a finger, gloves, a card, or any other substance,” says Faisal Ghaus, Vice President of Technavio.

“Resistive touch screen technology is the leading technology that is being used in the retail industry as it is seen as a cost-effective solution in the retail touch screen market, which is still in its growing stages.”

Key Market Drivers

  • Benefits of Touch Screen over Traditional Technology
  • High-tech Touch Screen Display for Better Customer Engagement
  • Increasing Demand for Smartphones and Tablets
  • Large Display Touch Screen Applications
  • Big Data Analytics
  • Growing Kiosk Market
  • Increase in ATMs at Retail Outlets

Key Market Trends

  • Increased Popularity of Multi-touch Screen
  • Growth in E-signage Display
  • Intelligent Vending Machines
  • Technology Enabling In-Store Experience
  • Shopping as Entertainment Destination

Key Market Vendors

  • 3M Cogent Inc.
  • Atmel Corp.
  • Innolux Corp.
  • Sharp Corp.
  • TPK Holding Co.

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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